Who cares about the advertising we see today in different electronic devices? It might seem that do not have any benefit but as we know many applications and digital services are they covered by such advertising. I.e., a simple rule of three, to more advertisers more applications and developers on a given platform.
Why it is so important are published as good data of iOS as advertising ecosystem, in this case relating to the European level. As it shows the graphics included at the end of this entry and by InMobi Apple has become the first manufacturer by number of ads displayed on their mobile devices, 19 per cent of the total, a figure significantly higher to the of makes it a few months and will continue to grow soon.
Outstanding mention deserves the iPad, even without being a mobile phone properly such placed as the sixth model by number of displayed advertisements, a sum of 80 million of these advertising displayed on an iPad just during the month of May. Taking into account that the Apple Tablet not awaits else continue seeping in yet more households, this data will also increase in coming months. We also think that the Apple tablet is the perfect product for advertising, due to its larger screen size and its consumption quieter (in most cases in the comfort of the couch at home).
Finally, it seems to the Android platform set not is doing so well, and perhaps why they are more and more Android developers who drop out of the path of the freeware subsidized with publicity for the application fee. In this case the numbers speak for themselves, although Googles operating system is still the King of the continent, its percentage in this respect it has dropped 6 points versus the previous quarter.
Excellent data showing a more mature, more demanding European market who values stability conferred by owning an Apple product. The case of Spain, is for example, the second European country where more has grown this type of advertising content.
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