Sunday, March 22, 2015

Does mean iMessage to Apple and competition

 iMessage to Apple

Already a week ago that he was released a new app in iOS 5, iMessage, a native application is actually a return of twist to an already existing prior to this, the place from where to send SMS or MMS messages on our iPhone. July we just describe fairly well how the application works, so it will not be the subject of this post, in this article we want to rather focus on to reflect on the implications that can result in this release.

Because as in practically every new product introduced by Apple, the consequences tend to be enormous, both inside and outside the company. Is this same with iMessage? We think Yes, and we will try to prove it by means of the following analysis.

Lets recap a little thinking how many services now has same Apple in their platforms with a similar objective, the allow the communication between several people. Facetime first, by another iChat and other iMessage. While each of them has a different side in substance and form, the truth is that Apple has ended up creating three services that may be one.

And this is the first consequence of iMessage that we could expect in the coming years, the unification of all these applications or services in one only that is capable of concentrating its benefits. This idea fits in with the policy of Apple that services work transparently to the user, as it is the case with iCloud. If iMessage is able to detect if the receiving device of our message is iOS or not to send an SMS in a case or not a message through our network of 3 G or WiFi data, then why not create something to differentiate if what we want is to make a call with video conferencing, chat or message?

Afternoon or early Apple will have to do something like this if dont want to confuse the user of a foot. What is more, perhaps to take some time working on the matter as a Mac user found evidence of an application called Message in a message of notification of the new version of Mail in the fourth preview of Lion a few days ago. Could it be of the desktop version of iMessage, one of the things that more are missing in similar apps like WhatsApp?

We have a whole week listening to say that the great injured iMessage is RIM and partly not lack reason. One of the best advantages that this company had so far on their BlackBerrys was blackberry messenger, a product without having to setup that allows you to talk with other smartphones the same brand without additional cost.

With the advent of iMessage this trump card ceases to be a claim of young people to become a common feature. So Canadians will have to put the batteries if they dont want to be harmed in the long term for this and other similar initiatives.

But the thing is not there, because Google has transcended that they could be working on something similar in their Android platform. Chat services must evolve if they dont want to lose share of use, and integrated applications as iMessage or the famous WhatsApp show very well to where have to walk this evolution. So it is expected to wait for an improvement in Gtalk or a completely new service that offers an alternative by the Mountain View.

We are not going to delve much into this idea because we already did the same day following the keynote, but it is not difficult to imagine that some applications cross-platform, like Fring, LiveProfile and WhatsApp, will suffer slightly with the advent of iMessage.

We are not talking about a significant decline in its use and downloads, but given that some use the cross-platform App Store applications to speak exclusively with other family members or friends who have iPhones, something will end up noticing over time. To what extent is something that can only be measured in a few months, quite a few, when iOS 5 is released for everyone and you begin to educate users in their use, convinced of their virtues and ease of use.

As we said at the outset, when we are talking about a secondary improvement of iOS, it seems that iMessage will have many consequences in their environment, for better and for worse. Well see how other companies and even the same Apple, are assimilating this novelty in Instant Messaging.

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