The Mac platform does not attract developers iOS

This is not news too positive, because it involves some drawbacks for the Mac platform. As you can read in the title of this post, a recent study carried out by Gene Munster between the developers attending WWDC iOS has revealed that they are losing interest in the sister of iOS platform.

Compared to results in 2008, when half of them serving apps for the mobile platform also made it on Mac, the last Conference of last week showed that only 7 per cent of these continue to do so. The reason is very clear after their responses: the Apple mobile platform is much more simple with a view to the development of apps and facing the monetization, even when compared with the rest of the ecosystem of mobile devices.

It is interesting to know what their views on the App Store, which is their biggest complaint. 38 Per cent mentioned that his biggest problem with the store is due to stringent limitations imposed by the company of the Apple. And only 11 per cent draws out difficulties in the process of approval of its proposal.

As we said before, they are good news for iOS, but not so much for the Mac, despite the efforts of Apple to launch the Mac App store as a shock. Perhaps we have to wait yet a little shop extends in use and will thereby make a programmers. Although it is a strictly personal assessment, consider that we have not seen the positive of the Mac App Store consequences but we will do it soon as Lion comes to our computers. If not, perhaps it is not far the day that Apple allows to run both iOS and every Mac OS X, or the day in which iOS and OS X are one thing.

Read More..

The iPad is revealed as an excellent advertising platform

Who cares about the advertising we see today in different electronic devices? It might seem that do not have any benefit but as we know many applications and digital services are they covered by such advertising. I.e., a simple rule of three, to more advertisers more applications and developers on a given platform.

Why it is so important are published as good data of iOS as advertising ecosystem, in this case relating to the European level. As it shows the graphics included at the end of this entry and by InMobi Apple has become the first manufacturer by number of ads displayed on their mobile devices, 19 per cent of the total, a figure significantly higher to the of makes it a few months and will continue to grow soon.

Outstanding mention deserves the iPad, even without being a mobile phone properly such placed as the sixth model by number of displayed advertisements, a sum of 80 million of these advertising displayed on an iPad just during the month of May. Taking into account that the Apple Tablet not awaits else continue seeping in yet more households, this data will also increase in coming months. We also think that the Apple tablet is the perfect product for advertising, due to its larger screen size and its consumption quieter (in most cases in the comfort of the couch at home).

Finally, it seems to the Android platform set not is doing so well, and perhaps why they are more and more Android developers who drop out of the path of the freeware subsidized with publicity for the application fee. In this case the numbers speak for themselves, although Googles operating system is still the King of the continent, its percentage in this respect it has dropped 6 points versus the previous quarter.

Excellent data showing a more mature, more demanding European market who values stability conferred by owning an Apple product. The case of Spain, is for example, the second European country where more has grown this type of advertising content.

Read More..