Happn increases post install engagement by 18.2% using in-app event optimization february 2017 happn is a mobile dating app that allows two people who have crossed paths to find each other again.. App event optimization, available globally, allows developers to focus on the users of their apps who are most likely to take valuable actions within those apps, helping developers maximize long. App event optimization, or aeo, is a tool that facebook launched in july of last year that allows app developers to bid against specific events that a user takes in an app. facebook provides developers with a standard set of aeo events — such as “complete registration”, “add to cart”, and “purchase” — but developers can also.
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